Information Publishing HOT! Uncle Alan Bechtold
Marketers cannot ignore the rising
importance of local search. If you can work to strengthen your organic and local search rankings,
you'll be in a fantastic place relative to your competitors in 2012. To drive this point home, try writing these...
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For warring marketing and sales teams out there, it's
time to stop arguing and start committing.
We're joined today by the spirited Tammi Couto, Business Development Executive at Marqui. Tammi's fresh energy and experience in business development o...
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In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love.
Luxury lifestyle brand Michael Kors has recently launched a conversation-starting campaign via social media, em...
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Content marketing continues to be a top priority for businesses in 2012. As Content Marketing Institute's research has found, marketers delivered more B2B content on social sites like LinkedIn, Facebook, YouTube and Twitter than ever before.
...
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Many marketers (if not all!) have, at some point in their careers, come across basic principles of behavioural psychology. Maslow's Hierarchy of Needs is one prominent example that marketing professionals have historically drawn upon to understand some...
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Although many people today associate digital "community" with a customer-facing space, B2B communities are also an integral part of social media. After all, businesses are comprised of (you guessed it), people.
Maria Ogneva, the Head ...
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In the following video, Michael Stelzner from SocialMediaExaminer.com interviews C.C Chapman, the co-author of the acclaimed book, Content Rules. In this interview, C.C explains how businesses can use content marketing can help to b...
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Move over, essential home utilities. A recent study conducted by iYogi Insights (a research initiative that explores the integration of technology into consumers' daily lives) has shown that spending on technology, which includes devices...
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For journalists, bloggers and techies
alike, this week has passed in a
whirlwind of headlines covering
the controversy surrounding SOPA, the
proposed anti-piracy legislation in the U.S. Some of the powerful language used...
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Privacy in the digital age...an oxymoron for
some, a heated debate for most. The following
webinar from eMarketer is incredibly effective in outlining different perspectives around the digital privacy issue, while also the exploring the ways in which...
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